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AVERY DENNISON: On-Metal Tag | Adhesives & Sealants Industry

The AD 2Metal Rock M781 tag is designed especially for harsh conditions typically found in the automotive and logistics industries. The first on-metal tag within the Impinj M700 IC Series, it has a thin, soft, and flexible structure. It is suitable for curved (convex and concave) surfaces in industrial warehouse settings, allowing the tagging of returnable transport items (RTIs) such as metal crates and electrostatic discharge (ESD) boxes.

Optimal for metal, liquid, and hard-to-tag items, the tag offers the following benefits: thin, soft and flexible — suitable for curved and flat surfaces; a long read range of up to five meters; printable and encodable with RFID printers suited for on-metal tags; and an aggressive adhesive ensures suitability for demanding applications and harsh environments. 

The AD 2Metal Rock M781 tag is delivered in label format as single rows on a reel. A clean gap between the tags makes it user-friendly and suitable for automated applicators, minimizing waste at the point of use.

Avery Dennison inlays and tags are compliant with ISO 9001:2015 Quality Management and ISO 14001:2015 Environmental Management, which ensure a reliable and state-of-the-art product that meets a variety of application needs, enhancing RFID usage for difficult surroundings and surfaces.

Learn about Avery Dennison at www.averydennison.com. Find out more about the AD 2Metal Rock M781 tag here.  

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